Ride & Drive Event Venues: A Next-Level Automotive Marketing Strategy

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If you’re looking for a next-level auto show or ride & drive event, toss us the keys. Live Nation Special Events has a proven track record when it comes to hosting events in the automotive marketing space. As the world’s largest live entertainment company, we offer unique venues with state-of-the-art production and branding capabilities that will take your auto event to the next level.

We create more than just auto events, we create experiences. By building meaningful interactions between your brand and your audience, we turn curious customers into passionate advocates. 

  • Everything starts with your overall brand objective
  • Generating leads, impressions, and engagement that drive sales is our number one priority. 
  • Each of our 150+ nationwide venues features a unique floor plan that can accommodate vehicle placement on-stage, inside and outside
  • We build interactive brand environments that will immediately impact your guests and stimulate viral sharing long after the event ends

Read on for some epic automotive marketing events that we’ve brought to life!

line of exotic sports cars at xfinity center

2-Day Exotic Car Experience at Xfinity Center 

Velocity Driving, the East Coast’s top-rated exotic car experience, invited Boston residents to ride in the cars of their dreams! Velocity Driving hosted a 2-day event at Xfinity Center in Mansfield, Massachusetts. XFinity Center’s versatile outdoor space was converted into an exhilarating course, and guests were able to zoom around in exotic cars driven by professional drivers. 

aloe blacc performs at the belasco

Aloe Blacc & Infiniti’s Concert Experience at The Belasco

When global luxury icon Infiniti announced its launch of the all-new QX55 crossover coupe, nothing short of a legendary event would do. They teamed up with Live Nation Special Events for a live-streamed unveiling at Los Angeles’s The Belasco. After the highly anticipated vehicle was revealed, soul superstar Aloe Blacc took to the stage to hype up the Hyundai brand and perform his hits. Beyond just connecting the QX55 to its target audience, the launch program netted top honors for Live Nation & Infiniti in the automotive category at the SABRE Awards.

the fillmore detroit marquee lit up at night

Cars.com Best of Awards Featuring Kelly Clarkson at The Fillmore Detroit

A crowd of automotive executives, industry analysts and journalists filled The Fillmore Detroit for the Cars.com Best of Awards. Hosted by Sugar Ray’s Mark McGrath and featuring a show-stopping performance by vocalist and Grammy Award winner Kelly Clarkson. The annual event highlighted the best vehicles in six separate categories and featured interactive vehicle displays throughout the iconic Motor City venue.

Ford Motor Bronco – Ride & Drive at Hollywood Casino Amphitheater Chicago

To celebrate the Bronco’s epic return after 25 years, the Chicago Region Ford Motor group hosted a three-day Ride & Drive at Hollywood Casino Amphitheatre in Tinley Park. Bronco enthusiasts and fans were invited to engage with the brand in a once-in-a-lifetime experience. Guests pre-registered to test drive multiple Bronco models and get an exclusive first-hand demo of the dynamic new vehicle. It was a fitting welcome back for the year’s most exciting new release.

Ready to shift your next experiential automotive marketing event into gear? Contact Live Nation Special Events to book an event at one of our 150+ venues.