THE FILLMORE CHARLOTTE WINS NBA ALL-STAR WEEK
On the game’s biggest stage, The Fillmore Charlotte took the spotlight and stole the show
When superstar recording artists J. Cole and Dreamville Records wanted to close out the 2019 NBA All-Star week with a big win, they turned to Corinna Boulware and her team at the Fillmore Charlotte.
NBA All-Star Week is the high-point of NBA culture. It’s an annual celebration that’s just as much about the players and the game as it is about parties, events, celebrities and fans. For a venue tasked with bringing one of these special events to life, it’s an opportunity to step onto
the NBA’s biggest stage and deliver a win.
A special request from a hometown star
“Being that J.Cole is from North Carolina, he wanted to plan a fan appreciation event during
NBA All-Star Week,” said Ms. Boulware, Director of Sales for the Fillmore Charlotte. This turned out to be no easy task, with less than three weeks to plan and several existing bookings to juggle.
“We flipped the Fillmore Charlotte in four hours!” Ms. Boulware said of tearing down the full branding and band production from the daytime event and transforming the room for Dreamville. The highly coordinated effort involved multiple trucks, over 40 technical crew members, two production companies and two branding companies.
“We opened the doors to over 1,100 guests right on time. J.Cole played a two hour set with guests artists including Wale, Janelle Monae, and D’Angelo. The energy was amazing!”
The team comes together to deliver an unforgettable night
Working with a number of record companies and creative agencies, the Live Nation team was able to create a trendy space that matched the energy on stage. Wall wraps, photo backdrops and life-sized logos were just a few of the ways that Ms. Boulware brought the Dreamville brand to life.
Fans loved the activation areas, especially the free t-shirts pressed on-site and customized by logo and style. The event even featured a DJ booth sponsored by Beats headphones.
In a night full of wins, what is Ms. Boulware most proud of? “Our ability to work through any concern for the best possible result. We were super quick to respond to the client’s needs and were able to put together a stellar event in only a few short weeks!”
Contact us today to see how Live Nation Special Events can bring your event to life!