PBR Celebrate Local Artists With an Interactive Pop-Up
The Aztec Theater is considered an architectural work of art in itself, and to reimagine it as a showcase for these visionary artists was definitely worth seeing. The Aztec’s dramatic interior space served as the perfect showcase for In Living Pixels’ immersive and interactive installations.
Guests were invited to take a multi-dimensional view of themselves, the art, and the spaces around them as they moved through the Aztec Theater’s 35,000 square feet of versatile event space. Our staff partnered with the artists to take advantage of our world-class in-house production capabilities to give each installation a life of its own.
This one-of-a-kind interactive experience featured the following local artists:
Garden Party (Wide Awake + Dom Jimenez)
Neon flowers, greenery and more stunning visuals surrounded guests, who sat in retro lounge chairs while their faces were projected on vintage TV sets - though their bodies appeared unchanged - making for sharable photo opportunities that guests loved.
Let’s Meet Up (Wide Awake + Alan Weissling Pallares)
18 large mirrored security domes reflected guests’ images in a mind-bending variety of combinations as they moved back and forth on a custom seesaw.
Rainbow Xscape (Natalia Rocafuerte + Dom Jimenez)
Cameras mounted on televisions projected images onto screens throughout the Aztec Theater, using various color gradients and effects to distort and morph the images.
Knowing and Seeing (Chris Sauter)
A freestanding room with holes cut into the walls allowed light to filter through the space, creating a mildly hallucinogenic effect. The installation inspired viewers to question their perceptions and the way they take in information.
Unnamed (Charlie Kitchen)
This installation used nature and optical illusions to create a space that made guests look differently at the natural world.
For more information on the artists, read their bios here.
In addition to the installations, In Living Pixels featured a space where two creators provided experiential engagements inspired by the installations, as well as local DJs and a bar on the Aztec Theater’s roomy upper deck where guests got to enjoy.
The Fillmore Charlotte’s stylishly renovated 100-year-old fiber mill served as the perfect backdrop for Good Times, curated by IMEK Studios Creative Director Kevin Taylor. The goal of Good Times was to have people leave the show feeling hopeful, happy and energized.
Coming up with a creative way to bring this art to life was a thrilling experience, and working alongside these visionary artists while supporting the San Antonio and Charlotte communities was an inspiration to every member of the Live Nation Special Events team. Every inch of our spaces was put to use to deliver an unforgettably epic experience to our guests!
Contact us for information on how to bring your activation to life at any of Live Nation Special Events’ 150+ U.S. venues.