Atlanta: First US City to Implement Reusable Cup System at Live Nation Venues

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In a significant step towards sustainability and environmental responsibility, Atlanta has achieved a remarkable feat by becoming the first city in the United States to implement TURN reusable cup systems across all Live Nation venues. This initiative, led by Live Nation Entertainment, a global leader in live entertainment, marks a major milestone in reducing single-use plastics and promoting eco-conscious practices in the event industry. Furthermore, Live Nation Special Events has played a crucial role in extending this environmentally friendly approach to private events as well.


The TURN reusable cup system is a groundbreaking innovation designed to revolutionize the way beverages are served at live and private events. The system is built around durable and eco-friendly cups made from high-quality materials that can be used repeatedly, reducing the need for disposable cups. These cups are not only visually appealing but also help minimize waste, making them a perfect solution for large-scale events and concerts.


Atlanta, with its vibrant music scene, epic private events, and a multitude of renowned venues such as Ameris Bank Amphitheatre, Buckhead Theatre, Coca-Cola Roxy, Lakewood Amphitheatre, and Tabernacle, emerged as the perfect city for Live Nation to pioneer the implementation of the TURN reusable cup system. Recognizing the potential impact of this initiative, all Live Nation venues in Atlanta have wholeheartedly embraced this sustainable approach, bidding farewell to single-use plastic cups and embracing the reusable TURN cups. This city-wide adoption serves as an awe-inspiring example for other urban areas, demonstrating the practicality and advantages of embracing eco-friendly practices in the event industry.


By adopting TURN reusable cup systems, Atlanta is making a profound impact on the environment. The use of these cups drastically reduces plastic waste generated during events, diverting tons of single-use cups from landfills. Additionally, TURN cups are designed to be easily washed and sterilized, ensuring both safety and hygiene. Moreover, the cups are artistically designed, offering a unique collectible experience for attendees, thereby enhancing their overall event experience.


Live Nation Special Events is recognizing the importance of sustainable practices where TURN reusable cup system is available at select venues for private events such as corporate events, company picnics, large meetings, and more held at Live Nation venues to embrace eco-conscious practices and contribute to a greener future.


The implementation of TURN reusable cup systems in Atlanta's Live Nation venues has the potential to create a ripple effect throughout the event industry. As the first U.S. city to adopt this system city-wide, Atlanta is inspiring other cities and event organizers to prioritize sustainability. By showcasing the feasibility and success of the TURN reusable cup system, Live Nation and Atlanta are encouraging industry-wide change and setting a new standard for eco-friendly event practices.

Atlanta's achievement as the first U.S. city to implement TURN reusable cup systems across all Live Nation venues is a significant step towards sustainable event practices. This milestone not only demonstrates the city's commitment to reducing single-use plastics but also sets a powerful example for other cities and event organizers to follow suit. With Live Nation Special Events extending the initiative to private events, the impact of this sustainable practice is further amplified. By collectively embracing the TURN reusable cup system, we can transform the event industry and work towards a cleaner, greener future for all. Learn more on how you can host a private event with TURN reusable cups to to embrace eco-conscious practices.